About me
I'm a performance marketer specializing in Google Ads and Meta advertising strategy with experience managing and optimizing campaigns for U.S.-based brands across real estate, healthcare, higher education, government services and recruitment industries.
I have worked extensively on search, display, YouTube and social media advertising campaigns focused on lead generation, audience targeting, conversion optimization and campaign automation. My expertise includes campaign restructuring, search term analysis, audience segmentation, retargeting strategies, conversion tracking and performance optimization across multiple advertising platforms.
I have successfully helped businesses improve lead quality, reduce wasted ad spend and scale conversions while maintaining budget efficiency. One of my key achievements includes doubling monthly conversions for a leading real estate company in New York City without increasing advertising spend.
In addition to Google Ads, I also specialize in Meta Ads lead generation campaigns, where I focus on improving audience quality, reducing irrelevant leads and building high-performing conversion-focused campaigns.
I also have experience developing automation solutions using Google Ads Scripts and APIs to streamline campaign optimization workflows and improve operational efficiency.
Core expertise
- Google Ads Campaign Management
- Meta Ads Management
- Search, YouTube & Social Advertising
- Lead Generation Strategy
- Conversion Rate Optimization
- Audience Targeting & Retargeting
- Google Ads Scripts & Automation
- Search Term Analysis
- Budget & Bid Strategy Optimization
- Analytics & Performance Reporting
I focus on building data-driven advertising strategies that deliver measurable business growth, stronger lead quality, and long-term campaign efficiency.