Facebook & Instagram Ads Management

Meta Ads built for qualified leads, not vanity metrics.

Facebook and Instagram lead generation campaigns engineered for conversion quality, not just volume. Managed personally by a Meta Ads specialist with 6+ years of US-agency experience.

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Dinesh Kumar, Founder of DDKSolutions
Dinesh Kumar
Founder · 6+ yrs Meta Ads
6+
Years specialist experience
FB+IG
Full Meta stack expertise
100%
iOS 14 / CAPI ready
US+IN
Client geographies
Is this for you?

Facebook & Instagram Ads are right for you if...

Your Meta campaigns generate leads but the quality is poor — junk submissions, no-shows, irrelevant inquiries.
You're not sure if iOS 14 changes are affecting your tracking and reporting.
Your ad creative feels stale, click-through rates are declining, and audiences are getting fatigued.
You want to scale Meta spend without watching cost-per-lead spiral out of control.
You sell a service or local product that's a natural fit for Facebook and Instagram audiences.
You want to leverage Instagram's reach without building a full social content team.
What's included

Every part of Meta Ads, expertly managed.

End-to-end Facebook and Instagram campaign management — from creative strategy to Conversions API setup to weekly optimization.

Lead generation forms

  • Instant Forms strategy & build
  • Question logic & qualifying fields
  • CRM/email integration
  • Lead quality optimization

Retargeting campaigns

  • Website visitor retargeting
  • Video/engagement audiences
  • Custom audience layering
  • Cross-platform retargeting (FB↔IG)

Audience exclusions

  • Job-seeker filtering
  • Existing customer suppression
  • Negative interest layering
  • Lookalike refinement

Conversions API (CAPI)

  • Server-side event tracking setup
  • iOS 14 / privacy-loss recovery
  • Event quality scoring
  • Pixel & CAPI deduplication

Creative strategy & testing

  • Hook & angle brainstorming
  • Static, carousel & video formats
  • A/B testing framework
  • Instagram Reels-first creative

Reporting & analytics

  • Looker Studio dashboards
  • Lead quality tracking
  • Weekly performance reviews
  • Attribution modeling
Featured case study · Healthcare / Home Care
↑↑ Quality
↓ Waste
A textbook lead-quality turnaround.
The challenge: A US home care services client was generating high volumes of Meta leads — but most were job-seekers looking for caregiver roles, not families needing care. Cost per qualified inquiry was rising, and the sales team was burning hours on unqualified follow-ups. What we did: Built conversion-focused lead gen campaigns with refined interest and behavioral targeting. Layered job-seeker audience exclusions. Implemented retargeting for high-intent users only. Rewrote ad creative and form messaging to attract service-seekers, not employees. Restructured the campaign hierarchy and reallocated budget toward proven audiences. The result: Lead quality improved significantly. Irrelevant job-seeker inquiries dropped. Conversion efficiency increased — without major budget changes. The sales team got back hours per week.
iOS 14 & Conversions API

Privacy changes broke your Meta tracking. We fix it.

Since iOS 14.5 rolled out, Meta lost visibility into 30-50% of conversion events. If your Pixel-only tracking is still your only signal source, Meta is optimizing your campaigns with incomplete data — and you're paying for it in worse ROAS.

  • Conversions API (CAPI) setup
    Server-side event tracking that bypasses iOS restrictions and recovers lost data signal.
  • Pixel + CAPI deduplication
    Properly configured so Meta doesn't double-count events. Most agencies get this wrong.
  • Event Match Quality optimization
    Improve EMQ scores by passing hashed customer data correctly — better ad delivery, lower CPLs.
  • Aggregated Event Measurement priority setup
    The 8-event priority list configured for what actually drives your revenue.
01
User visits your site
Browser-side Pixel fires (limited by iOS)
↓
02
Server captures the event
Conversions API sends data directly to Meta
↓
03
Meta deduplicates & learns
Complete data → better algorithm decisions
↓
04
Better targeting & lower CPL
Recovered signal = more efficient ads
Our process

From audit to optimized in 4 phases.

01

Audit (Week 1)

Full Meta Business Manager audit, Pixel/CAPI health check, audience review, and creative analysis.

02

Strategy (Week 2)

Campaign architecture, audience strategy, creative direction, and tracking setup plan.

03

Launch (Weeks 3–4)

Campaigns built, CAPI configured, creative produced, and live within 14 days.

04

Optimize (Ongoing)

Weekly creative testing, audience refinement, lead quality reviews, monthly strategy resets.

Tools we use

The full Meta Ads tech stack.

Meta Ads Manager
Events Manager
Conversions API
Looker Studio
Tag Manager
Audience Insights
Dinesh Kumar, Founder of DDKSolutions
The person you'll work with

Dinesh Kumar

Founder & Lead Performance Marketer · DDKSolutions

6+ years managing Meta Ads campaigns for US brands across healthcare, home care, and service businesses. Specialized in lead quality optimization, audience strategy, and iOS 14-era tracking setups. When you hire DDKSolutions, I run your Meta account personally — no handoffs.

Meta Blueprint Familiar Google Ads Certified GA4 Certified
Facebook & Instagram Ads FAQ

Questions buyers always ask.

For meaningful learning and optimization, plan on ₹50,000+/month minimum ad spend. Meta's algorithm needs ~50 conversions per ad set per week to fully optimize. Below that, you're not really running performance ads — you're just buying impressions. On the audit call we'll calculate the realistic floor for your specific funnel.
Usually one of three things: (1) iOS 14 changes are limiting your conversion signal, (2) your creative has fatigued and the algorithm is paying more to force delivery, or (3) your audience overlap is causing internal competition. We diagnose which during the audit and fix it.
Yes. Pixel-only tracking lost 30-50% of conversion visibility after iOS 14.5. Without CAPI, Meta's algorithm is making decisions based on incomplete data — which means worse targeting and higher CPLs. CAPI setup is included in our standard onboarding, not an add-on.
We handle creative strategy, briefs, and direction — including specific scripts, hooks, and angles to test. For production (filming, design, editing), we work with your in-house team or our trusted creative partners. Either way, you'll never run "templated" ads — every creative is built for your audience and offer.
Meta typically needs 2-3 weeks of learning phase per campaign to find efficient delivery, then another 2-4 weeks to optimize toward your specific conversion goal. Expect meaningful signal in week 3-4, real stability by week 6-8. Patience during the learning phase is non-negotiable — agencies that "tweak daily" sabotage their own algorithm training.
Yes. Reels placement is one of the lowest-cost, highest-engagement placements in Meta right now — we lean into it for most clients. Strategy includes vertical-first creative briefs, sound-on hooks, and short-form storytelling techniques adapted from organic Reels best practices.
We work on a 30-day rolling basis. No long contracts, no early-termination fees. If we're not delivering, you leave. The goal is to earn your continued business every month.

Ready to talk Meta Ads?

Pick whichever channel works for you. We reply within 4 business hours.

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+91 90259 37894

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